The CW-X brand, owned by Wacoal Corp., will officially launch in Europe starting this year. CW-X had formerly conducted a soft launch in the U.K., and is now seeking and appointing distributors for key mainland European markets.
Interest in CW-X has been so high that the brand has appointed distributors in the U.K./Republic of Ireland, Spain, Portugal, Norway/Sweden, Switzerland and Poland, with other markets to follow. All markets will be managed out of Wacoal Sports Science Corporation headquarters in New York. CW-X will have a presence at ISPO for the second time, with a booth at the show from February 6-9 in hall B3, stand #518.
“After achieving a 39 percent increase in U.S. sales in 2010 over the year before, and penetrating over 1,400 retail accounts in North America, Europe represents a new, exciting growth area for the brand,” said John L.A. Wilson, president and COO of Wacoal Sports Science Corp.
“CW-X is moving beyond its roots, and now will be helping European athletes go beyond their best to achieve new heights of success.”
Wacoal Sports Science has been issued over 50 patents for CW-X technology worldwide. Wacoal Sports Science Corp. is a wholly owned subsidiary of Japan's Wacoal Corp.
