Wacoal Sports Science Corp., makers of CW-X Conditioning Wear, appointed Black Water Designs (BWD), a division of Barrett Marketing Group Corporation, its exclusive Canadian distributor. BWD, based in Toronto, is also the Canadian licensee of Sierra Designs and Ultimate Direction, and the exclusive distributor for Karrimor products.
BWD has been in business over 25 years in the specialty outdoor retail market and nine years in the specialty running retail market.
“We are excited to have the opportunity to continue to build on CW-X’s foundation already established in the Canadian Market,” said Jeff Bean, GM of Black Water Designs.
Adds John L.A. Wilson, president and COO of Wacoal Sports Science Corp., “Now that CW-X has become available in over 900 sports and outdoor specialty stores in the U.S., were more focused on achieving even further growth in the Canadian market. Our alliance with BWD, combined with support of the elite level athletes on the Canadian Alpine ski teams, makes us well-positioned to capitalize on the excitement that will build as the Vancouver 2010 Winter Olympics approach.”
