Cutter & Buck has been named the exclusive apparel sponsor of PGA Magazine's “Merchandisers of the Year Conference.” This gathering of PGA professionals will take place in Orlando, Fla., prior to January’s PGA Merchandise Show, and engages the expertise of golf’s best merchandisers in identifying best practices in merchandising that can be shared with the 28,000 other member professionals of the PGA of America.
“We're pleased to welcome one of golf’s iconic brands to this important industry gathering. Cutter & Buck has been a longtime supporter of the PGA Golf Professional and is a great fit for this key conference,” said Kirk Pagenkopf, president and publisher, PGA Magazine.
Cutter & Buck designs and markets upscale sportswear and outerwear for men and women under the Cutter & Buck and ANNIKA brands.
The Seattle-based apparel manufacturer has enjoyed continued growth in the ANNIKA line, named and designed for legendary golfer Annika Sorenstam, since its introduction in 2004. The company also produces a separate women’s line under the Cutter & Buck label.
“The goal of the annual Merchandiser of the Year conference is to bring together golf's top merchandisers to share and discuss challenges, opportunities and best practices within the retailing side of the industry,” said Anne Broholm, global director of sales for Cutter & Buck. “This aligns perfectly with our goals and provides for personal interaction with our customer base.”
Nearly 150 PGA Merchandiser of the Year award winners, Association of Golf Merchandiser members, PGA of America representatives and various industry professionals will be in attendance.
