CR Fitness Holdings, a franchisee of Crunch Fitness, announced that it will open Crunch Gainesville, GA, its 14th location in the Atlanta Metro area, on May 29. The new 40,158-square-foot fitness center represents a $5 million investment and is the first Crunch Fitness in Gainesville.

Crunch Gainesville’s new 3.0 location features a modern design aesthetic, cardio and strength equipment, a variety of group fitness classes, and a supportive environment for individuals of all fitness levels. Crunch Fitness also offers personal training and amenities like Kids Crunch and recovery areas. 

“We’re excited to expand our footprint to 14 clubs in the Atlanta area with this gym location in Gainesville, GA,” said Tony Scrimale, CEO of CR Fitness Holdings. “This 3.0 location takes everything our members love about Crunch to the next level, with premium amenities, the latest equipment, and a fun, welcoming atmosphere that caters to everyone.”

CR Fitness Holdings reported that it is on track to operate 100 locations nationwide by 2026. With more than 150 years of combined industry experience, the team, led by Vince Julien, Geoff Dyer, Jeff Dotson, and Scrimale, currently operates 85 locations across Florida, Georgia, North Carolina, Texas, and Tennessee, with plans to expand into Arizona.

Image courtesy Crunch Fitness