Fitness Ventures LLC, the second-largest Crunch Fitness franchisee, has inked a new partnership with Meaningful Partners. Founded by CEO Brian Hibbard in 2016, Fitness Ventures LLC owns and operates 47 Crunch Fitness gyms with rights to develop clubs in multiple regions across the United States.
Meaningful Partners said it invests in purposeful consumer businesses with a focus on certain long-term thematic trends. The firm makes control or minority investments ranging from $10 million to $50+ million in middle market and high growth companies in a proven, repeatable and disciplined process.
Hibbard’s collaboration with Meaningful Partners will accelerate Fitness Ventures’ expansion plans. Combining the strengths and expertise of both organizations will enhance growth through new developments, mergers and acquisitions.
“We are extremely excited about our partnership with Meaningful Partners as we continue to execute on our de novo and M&A growth strategy,” said Hibbard. “The Meaningful team’s background and experience in rapid scaling of multi-unit locations nationally makes them an ideal partner for our next growth phase. Our team is energized and excited to get to work.”
Fitness Ventures said the Meaningful Partners investment will help Crunch Fitness to grow its footprint across the U.S. By leveraging Meaningful Partners’ experience in scaling multi-unit businesses, the collaboration aligns with Fitness Ventures’ aggressive growth ambitions.
Image courtesy Crunch Fitness
