Brian Hibbard, CEO of Fitness Ventures, LLC and a franchisee of Crunch Fitness, announced plans to open Crunch Southaven in Southaven, MS, a 45,000-square-foot facility, in Summer 2025.

As with Hibbard’s other Crunch Fitness studios, Southaven will offer cardio and strength training, power half-hour circuit training, personal training, a dedicated group fitness studio, Ride cycling classes, TRX, a functional HIITZone training area with indoor turf, and other fitness and member amenities.

Fitness Ventures LLC owns and operates Crunch Fitness studios nationwide. Crunch Southaven will be the company’s 62nd U.S. location and first in Mississippi, with plans to open 15 more this year. 

Crunch Fitness is a U.S.-based brand of over 400 franchised and corporate owned fitness clubs located in the United States, Puerto Rico, Canada, Spain, Portugal, Costa Rica, and Australia. Founded by Doug Levine in 1989, its current Worldwide CEO is Jim Rowley.

Image courtesy Crunch Fitness