Crow Shooting Supply has officially rebranded to Crow Wholesale, marking a significant milestone in its 40 year history.

Crow Wholesale is a family-owned national wholesale distributor of firearms, ammunition, reloading components, and shooting accessories serving retail gun shops, sporting goods stores, gun clubs, shooting ranges, and government agencies. Crow Wholesale is a full-line supplier of over 140 of the world’s premier shooting industry manufacturers.

Alongside this rebrand, Crow Wholesale has launched a new website designed to provide a “seamless and efficient shopping experience tailored to the needs of its partners.”

Vice President of Sales Shawn McGuire said, “This isn’t just a new name—it’s a new era for us. We’ve listened to customer feedback and built a modern online platform to make running their businesses simpler and more efficient.”

Crow Wholesale’s new website offers improved features, including a mobile-friendly experience, better account tools and easier shopping features. Dedicated sales reps are available to assist with any questions for additional support.