Crosman Corp., a subsidiary of Compass Diversified Holdings LLC, on Monday announced that the company’s board of directors has approved the holding company’s new name: Velocity Outdoor.
The new corporate identity better reflects the diverse portfolio of brands currently under the Crosman umbrella and highlights the company’s strengths in the hunting, shooting and outdoor markets.
The name change does not impact any of the company’s consumer brands, among them Crosman and Benjamin Airguns, CenterPoint Archery and Optics, LaserMax, Copperhead and GameFace Airsoft. Velocity Outdoor will encompass these historic brands, which are known for innovation, performance, quality and value.
“Our company’s roots have been in the airgun category for more than 90 years, and it will continue to represent an important core of our business,” said CEO Bob Beckwith. “We have also seen significant growth in our CenterPoint Archery brand, and recently acquired the LaserMax commercial business. The Velocity Outdoor name will be a strong corporate umbrella to represent a diverse product portfolio, and position us for future growth in the outdoor sporting goods market.”
Product branding and packaging will not change, and various branded websites will remain the primary consumer-facing e-commerce and customer service websites for the near term. Corporate information will be available at velocity-outdoor.com.
