Crocs, Inc. has signed licensing agreements with both the National Football League and the National Hockey League. Both licenses apply to both Crocs footwear to its recently-acquired Jibbitz business. The NFL deal allows Crocs to license agreed logos for all 32 NFL teams, as well as the League, the Super Bowl and Pro Bowl, while the NHL deal allows Crocs to license agreed logos for all 30 NHL teams and related NHL properties.
Ron Snyder, CEO of Crocs, stated, “Few sports have a following that is as large and brand loyal as the NFL and we are thrilled to partner with the NFL and to provide our customers with additional options in Crocs styles and a new way to support their favorite teams. Among the many consumers that have embraced Crocs are those involved in sports and outdoor activities and we believe these new products will be a hit for athletes and fans alike.”
Snyder continued, “The National Hockey League boasts an incredibly dedicated fan base and we are thrilled to partner with the League and provide its fans and our customers with additional options in Crocs styles and a new way to support their favorite teams. Among the many consumers that have embraced Crocs are those involved in sports and outdoor activities and we believe these new products will be a hit for athletes and fans alike.”
“We are pleased to add Crocs quality products to our consumer products offering,” stated Dave McCarthy, Senior Director Consumer Products Marketing. “NHL Fans and hockey participants will appreciate the style and comfort of Crocs as they follow their favorite teams throughout their active lifestyles.”
