Crocs, Inc. announced the launch of Canadian and Australian websites as well as a new consumer mobile site. In addition to providing supplementary revenue opportunities, the new online offerings are designed to enrich the Crocs online experience.
The new online offerings include:
Launch of Canadian and Australian websites: In the coming month, Crocs will launch new consumer websites in Canada and Australia that will be housed on the company's global platform. The new Crocs Canada and Crocs Australia sites will feature a redesigned look and feel while providing a refined shopping experience for each respective market. Australia will be the first country in the Asia-Pacific region to use the Demandware platform for a Crocs site. Housing Crocs' regional and country-specific websites on one global platform will help ensure consumers around the world have similar online experiences when interacting with the company online.
Mobile site launch: To capitalize on the growing number of consumers making purchases through mobile devices, Crocs launched a new consumer mobile site. The new site provides consumers a simple interface for a more friendly shopping experience that can be accessed from a mobile device anytime and anywhere, resulting in a surge in traffic.
Corporate website redesign: Earlier this summer, Crocs unveiled a new corporate website (www.company.crocs.com) designed to make company information easier to find for consumers, media, analysts and investors. The redesigned site better reflects the brand's fun and vibrant personality and provides visitors with additional background on the company and its leadership. Additionally, the site houses a new online community and blog, Vitamin C, where footwear enthusiasts can interact with the brand and each other to share their passion for Crocs' shoes. The blog is moderated by five self-proclaimed Crocs brand fanatics who were chosen as Crocs Ambassadors after three months, hundreds of creative contest submissions and 10,000+ votes. Vitamin C visitors also will find seasonal style tips from Alison Deyette, a nationally-recognized lifestyle and personal style expert, along with daily surveys and polls, previews of new shoe styles, and opportunities to share personal thoughts, photos and videos.
“Our direct to consumer channel, which includes both Crocs-branded retail stores and Crocs' online presence is an important part of our business strategy which we consistently look to improve and invest in,” said Chris Ladd, vice president of global direct sales. “Creating more and better experiences for those looking to interact with Crocs online is a key to our growth. With our increased digital footprint, we continue to develop long-term brand platforms that resonate with Crocs loyalists and expand our reach into new customer segments.”