Crocs CEO Responds to Negative Media Reports

A story published in the Washington Post that raised questions about the company's health prompted Crocs' president and CEO John Duerden to publicly assure consumers and investors about Croc's viability.
In a blog on the crocs.com webiste, Duerden wrote, “Critics who suggest we are a one-shoe company couldn't be more wrong…We face challenges resulting from rapid growth. We've taken action to address those challenges.” 

 

He noted that that “there are more than 100 million consumers in 125 countries that love our product…Crocs shoes are perhaps the perfect product for a world in which value and simplicity are replacing avarice and over-consumption.”


The Washington Post article posted on July 17, “Once-trendy Crocs Could Be on Their Last Legs,” explored the company's recent challenges that had made the once $70 stock tumble to around $3.00. It also questioned Crocs' ability to make a critical September debt payment.

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Crocs CEO Responds to Negative Media Reports

A story published in the Washington Post that raised questions about the company's health has prompted Crocs' president and CEO John Duerden to post a blog on the company's website to reassure customers and investors of the company's viability.


The Washington Post article, written by staff writer Yian Q. Mui and titled “Once-trendy Crocs Could Be on Their Last Legs,” cites the durabilty of the shoes as one of the issues that is keeping customers from making repeat purchases. The article also refernces several industry analysts who forecast grim reports for the footwear-maker.


In the blog, Duerden writes “Critics who suggest we aree a one-shoe company couldn't be more wrong…We face challenges resulting from rapid growth. We've taken action to address those challenges…”

In a follow up post, Duerden notes that the company's website is experiencing record traffic.

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