Crazy, an Italian performance apparel company known for its European heritage in ski touring, announced the opening of its first brand store in partnership with Cripple Creek Backcountry in Carbondale, CO. This is Crazy’s first brick and mortar store in the U.S.
The store features the maker’s light men’s and women’s performance outerwear, base layers, pants, and accessories.
Founded by Valeria Colturi, a cross-country athlete, Crazy draws on his athletic accomplishments and love of fashion while combining performance technology, proprietary designs and a commitment to fast and light construction. Crazy creates clothing specifically for ski mountaineering and is known for its race suit.
Crazy uses fabrics with elastic properties and down technologies that limit the volume while enhancing freedom of movement. Its body mapping design process ensures warmth and breathability for all areas of the body. Inspired by Italian fashion, Crazy’s apparel line is designed to stand out with bright colors and unusual prints designed by Colturi in collaboration with artists.
“It was very important to us to establish our first brick and mortar location in the U.S.,” said Crazy Retail Manager Alessandro Lafranconi. “We couldn’t think of a better partner than Cripple Creek, known for its expertise and heritage in ski touring, splitboarding, telemark skiing, and ski mountaineering. This Crazy brand store enables us to engage with our core consumers that appreciate our fast and light philosophy. We look forward to introducing our brand to U.S. consumers this winter.”
“We’re very excited to be the first to have Crazy in our store, just in time for this winter, which we expect to be incredibly busy,” said Eric Seward, Cripple Creek Backcountry’s store manager. “Backcountry is continuing to see a rise in participation with the growth in outdoor adventure. Crazy is a fresh brand in a very competitive marketplace. We love the fact that we can offer an innovative style to U.S. consumers that are always looking for something original.”
The North American Distributor for Crazy, Progression Brands Group, developed and facilitated its retail market entry into the U.S.
Photo courtesy Crazy
