Crank Brothers announces some major changes to their global distribution. These changes are part of ongoing adjustments the Company is making to best serve the global Independant Bike Dealer network. “We feel fortunate that our brand has momentum with consumers and dealers around the world” says company General Manager, Andrew Herrick. “This gives us the opportunity to work with blue chip distributors who best serve the IBD. Our new distribution strategies in Germany and Canada will allow us to maximize our potential in two of the largest international markets”.
In Germany, Cosmic Sports becomes the new exclusive distributor of the brand. Cosmic is fast-becoming one of the top parts and accessories distributors in Germany serving over 3,500 German dealers with 4 inside sales reps and 5 road reps.
In Canada, Norco Products becomes an additional distributor of Crank Brothers. Norco serves the Canadian market with 14 reps in the field, 16 inside customer service representatives, both a western and eastern warehouse and a strong annual dealer product catalog. Crank Brothers will continue distribution in Canada through Big Country Equipment in Toronto as they have for 6 years.
