Craghoppers, a major outdoor apparel brand in the United Kingdom, is launching in May in the U.S. The U.S. introduction includes outdoor clothing under the Craghoppers brand, performance gear designed by Bear Grylls of Discovery Channel’s Man Versus Wild TV show and NosiLife, a insect repellent apparel collection.
“The Craghoppers brand is all about giving people the gear they need to live the kind of outdoor life that suits them best,” said Lindsey Hayes, Craghoppers president, North America. “That can mean trips to the foothills of mountain ranges for climbing expeditions or healthy hiking excursions with family or friends.
“Weve been around a long time in Europe and been put through our paces by people who really know outdoor adventure. People like Bear Grylls who knows what it takes to design and make gear that’s as wearable for a weekend at the lake as it is climbing the north face. The United States is a big adventure for us this year and were excited to open in one of the biggest outdoor recreational markets in the world.”
Craghoppers products include both performance and outdoor jackets, fleeces, shirts, pants and a wide variety of accessories and come in two collections: Craghoppers and Bear Grylls for Craghoppers. The Bear Grylls collection, which has been available in the United States in a more limited capacity since 2010, is an exclusive line of high performance clothing and accessories that includes lightweight down jackets, waterproof performance shells and coordinating fleece liners, fleeces, parkas, mountain jackets and the now iconic shirts and pants all worn and put to the test by Bear on the show.
The 2011 Fall/Winter Craghoppers introduction also includes a line of permanent insect repellent clothing under the NosiLife brand. The technology is said to be the only permanent insect replant technology in the world and has been rigorously and independently tested by the London School of Hygiene and Tropical Medicine, the leading test authority in Europe.
