Swedish-based Craft Sportswear has expanded its relationship with Spartan as the official “performance apparel and footwear” partner of the brand’s Obstacle Course Racing (OCR) entity to Spartan Trail and Tough Mudder.
The multi-year deals also named Craft as a sponsor of the Golden Gate Trail Classic and will see Craft collaborating with Spartan Trail and Tough Mudder to develop co-branded merchandise for competition and training with on-site branding and activations.
Spartan and Craft first established a partnership in 2018.
“Craft has been an outstanding partner for the last four years and paramount to our growth as the world’s leading endurance sports brand,” said Spartan Founder and CEO Joe De Sena. “We’re excited to double down on that growth with Craft, expanding our partnership to other portfolio brands of Spartan, including Spartan Trail and Tough Mudder as we collaborate and bring innovative performance footwear and apparel to the market.”
Photo courtesy Tough Mudder