Crocs Inc. announced that Tracy Gardner, former president of J.Crew, has been appointed to its Board of Directors effective June 9.
Gardner currently divides her time between Board work, advising start-up companies in the public and private sectors and serving as a guest visiting professor at New York University. Gardner has been the principal of Tracy Gardner Consultancy since 2010. She has expertise in leading growth and strategy for fashion brands, including Gap, Inc., J.Crew Group, Inc. and Lands’ End, Inc.
From 2004 to 2010, she held leadership roles at J.Crew Group, Inc. before being appointed president, at which time the brand completing its public offering. She helped grow revenues for J. Crew by approximately $1 billion. She also spent more than 11 years in omnichannel leadership roles across Gap Inc.’s portfolio of brands.
“We are pleased to welcome Tracy to Crocs Board of Directors,” said Thomas J. Smach, chairman of the board. “A proven brand builder, Tracy has an uncanny ability to lead both established and upstart brands to profitable growth by strategically positioning how those companies reach, engage and interact with their consumers. We’re confident that her contributions as a trusted advisor and board member will drive increased shareholder value and relevance for the Crocs brand.”
Since 2015, Gardner has been a board member of Gap, Inc. and currently serves as Compensation and Management Development Committee Chair. She also serves as a member of the company’s Governance and Sustainability Committee. Gardner has also been a Board Director for Win NYC.
Gardner will become Crocs Inc.’s ninth board member.
Photo courtesy Crocs