Cotopaxi hired Grace Zuncic as its first chief people and impact officer redefining the traditional corporate structure and empowering employees to have an invested role in the brand.

Zuncic joins Cotopaxi as an advisor this week, officially starting full-time in early October, based in New York, working directly with Davis Smith, founder and CEO; Damien Huang, president; Marissa Magno, VP, People & Inclusion; and Annie Agle, senior director, Impact & Sustainability.

Zuncic served in various executive leadership positions at food brand Chobani before accepting the position at Cotopaxi.

“Putting people first and fighting extreme poverty underlines everything we do at Cotopaxi, and Grace’s thoughtful approach to leadership and deep passion for our mission to improve the human condition will make her a critical asset to our team,” said Smith. “Her background leading people at an employee first, impact-driven brand will be integral to both her role combining people and impact and our growth evolution here at Cotopaxi.”