Costa, the Florida-based maker of polarized sunglasses and prescription eyewear, has signed a marketing partnership agreement with Facts of Fishing TV show host and Bassmaster Elite Series tournament emcee Dave Mercer.
Mercer, who is well known and loved within the bass fishing community, is often referred to as the unofficial voice of professional bass fishing, as his addictive energy and comedic presence has garnered a cult-like following of fishing fans young and old.
Bassmaster Elite Series tournament emcee Dave Mercer will promote Costa’s polarized sunglasses, which are made in Daytona Beach, Fla.
In addition to hosting his own television show, Mercer is a sought-after seminar speaker, has a record-selling DVD series, and uses his active social media presence to engage and inspire anglers around the world. A native of Canada, Dave started tournament fishing at 13 years old.
“Dave has this natural ability to connect bass fishing fans everywhere, from a young person just starting out, to the most seasoned Elite Series pro angler,” said Melinda Hays, bass fishing community manager. “He’s a great ambassador not just for the Costa sunglasses brand, but for sport fishing as a whole.”
“Aside from the fact that Costa makes incredible sunglasses for fishing, I appreciate how they’ve truly invested and are committed to making the sport better,” said Mercer. “When you have a brand like Costa that was created by anglers, for anglers, they’re in a position to uniquely understand what’s needed for top performance out on the water – and the quality of their sunglasses certainly reflects their dedication to the fishing industry.”
Costa, which was acquired by France’s Essilor International in 2014, still makes its eyewear in Florida, where it was founded in Daytona Beach in 1983.
