To mark the Cortland Line Company’s centennial in 2015, the company announced that it is partnering with four conservation and education organizations to help ensure that great fishing remains a part of our nation's heritage for another century and more.
“The future of fishing depends on concerted effort to improve fisheries, recruit new anglers and create products that help anglers feel the pull of this great sport,” said Randy Brown, president and CEO of Cortland Line Company. “With this initiative we are dedicating ourselves to another 100 years of conservation, education and innovation.”
Through its Next 100 Years of Fishing program, Cortland will donate a percentage of every line sale to specific projects led by the Bonefish & Tarpon Trust, Coastal Conservation Association and Trout Unlimited.
Through in-store materials, social media and other channels, Cortland will also work to build awareness and membership for these organizations.
“The visionary support of anglers and conservationists as well as companies like Cortland have helped us restore many threatened fisheries in recent decades; but significant challenges remain as we look ahead to the next hundred years,” said Chris Wood, Trout Unlimited president and CEO. “We are excited to partner with Cortland to confront those challenges head-on.”
To help ensure that young anglers continue to discover the joys of fishing, Cortland will provide cash and in-kind support to the National Fishing in Schools Program.
“It is poetically appropriate that America's oldest line company is helping to connect young people with fishing – not just through great products, but also through support of our projects across the United States,” says Katie Cole, program manager of the National Fishing in Schools Program.
“There was a time not so long ago when many of today's finest American fisheries were depleted and polluted, and when fly fishing was considered an elitist activity,” concluded Brown. “We know, because we were there working to clean up those streams, improve fisheries and attract new anglers through product innovation. We will be there tomorrow and long into the future, helping to make sure that fishing remains an enjoyable, accessible and enriching part of American life.”