Gainline Capital Partners announced that it has made an investment in Core Health & Fitness, the manufacturer of commercial fitness equipment manufacturing. Financial terms of the transaction were not disclosed.

Core’s current senior management team, led by Founder, Chairman and CEO Michael Bruno, will remain in place. Bruno said, “Throughout this process, Gainline has proven that it is a terrific partner for founder operated businesses. This investment will propel Core to its next level of growth and vertical integration, and we are eager to continue our growth with them as partners.”

Rick Sullivan, a partner at Gainline, said, “We are pleased to partner with such a strong and experienced CEO and management team. Core’s strong stable of brands coupled with an emphasis on innovative products and high-quality manufacturing, makes for an extremely impressive business. Core presents an attractive opportunity to implement Gainline’s investment strategy of investing in businesses with strong fundamentals and high-quality management teams to support long-term growth plans.”

Core Health & Fitness specializes in cardio, strength, group cycling and high-intensity interval training (HIIT) equipment. Products are sold under the brands StairMaster, Schwinn, Nautilus, Star Trac and Throwdown.

Photo courtesy Core Health & Fitness