Coolcore, the specialist in chemical-free cooling fabrics, hired David Ludd as vice president of global marketing effective June 20, 2016. Ludd comes to Coolcore with a wealth of marketing/management experience in the footwear, apparel and retail sectors. His background includes over 20 years of senior level marketing experience acquired at key global sports and lifestyle brands including Levi’s, Nike, Timberland, MBT and Converse.

Coolcore has various partnerships with global consumer brands such as Brooks, Cabelas, Disney, and L.L. Bean, to develop and commercialize their own finished goods that are “powered by” the patented Coolcore technology. The Dr. Cool brand also utilizes the Coolcore technology in producing finished consumer goods including accessories, towels, apparel and ice compression wraps sold to consumers worldwide.

“We are extremely excited to have David join the Coolcore team. His skills and experience make him uniquely qualified to lead our global brand and marketing initiatives, foster key strategic partnerships and help drive continued growth around the world for both our Coolcore fabric and Dr. Cool consumer products,” says CEO, Kevin McCarthy.