Comet Sports Marketing has named Alison Barnwell as its new Director of Sales and Marketing. Barnwell will oversee all strategic growth, new sponsorship sales, as well as the development of marketing elements for the existing sports properties represented by Comet Sports Marketing. Properties include: the NASCAR FanFest in Joliet, IL, Red Cactus Racing, a NASCAR Busch Series team, and the nations largest organizer of Triathlons, Set-Up, Inc.
Prior to joining CSM, Barnwell was Director of Marketing Communications for Premier Management Group where her responsibilities included marketing and endorsement procurement for elite-level athletes.
Barnwell also spent 7 years with the U.S. Olympic Committee in Colorado Springs, Colorado, first in the Corporate Events department and then as Coordinator of Athlete Marketing overseeing the integration of Olympic athletes into sponsor programs and campaigns.
A graduate of Appalachian State University with a bachelors of science in marketing, Barnwell also earned a Masters degree in Sport Management from Georgia Southern University.
