Collective International, LLC and The Sports Authority have signed an exclusive Master License agreement for the Sims snowboard brand. Under the five year agreement, The Sports Authority will retain exclusive rights in the United States to market and sell all categories of Sims branded action sports lifestyle products including snowboarding and skateboarding hardgoods, snowboarding boots, footwear, apparel and related accessories in all of its stores.
“Sims has tremendous growth opportunity for The Sports Authority across several action sport product categories,” said Bruce Pettet, president and CEO for Collective. “We feel The Sports Authority will serve as an ideal partner to showcase and elevate Sims formidable brand equity while ensuring the long term interests of the brand.”
“The Sims brand is an action sports industry pioneer and carries an immense recognition among our customers across the country,” said David Campisi, president of The Sports Authority. “Collective delivers succinct design and marketing tools that will help us grow the Sims brand to its full potential in all our stores.”
