Collective Brands Hires Sears Cda Exec as EVP/CAO

Collective Brands, Inc., formerly Payless ShoeSource, hired Douglas
Treff as executive vice president and chief administrative officer for
Collective Brands, Inc. and its Payless ShoeSource unit. Most recently
Treff served as executive vice president and chief administrative
officer for Sears Canada, Inc.

As EVP and CAO, Treff will lead the finance, store development and
Information Technology (IT) functions for Payless. The global sourcing
and supply chain, merchandising, marketing, retail operations, law and
human resources teams for Payless and Collective Brands will continue
to report to Rubel. Treff will start in his new role early this month.

“Doug has strong expertise in managing key administrative groups in
retail-oriented and large enterprises such as Sears, Deluxe Corporation
and Wilsons Leather,” said Rubel. “We have built a great team, and we
look forward to Doug joining our team and to his leadership in Finance,
IT, and store development to fully integrate these critical functions
into our broader strategy with high-performing platforms of expertise.”

Most recently Treff served as executive vice president and chief
administrative officer for Sears Canada, Inc. From 2000 to 2006, he
served as senior vice president and chief financial officer for Deluxe
Corporation, Shoreview, Minn. and prior, from 1990 to 2000, as chief
financial officer and in other leadership roles in finance at Wilsons
The Leather Experts, Inc., Brooklyn Park, Minn. Treff received a
Bachelor of Arts degree in Psychology from the University of Minnesota,
Minneapolis, and a Masters of Business Administration in Finance and
Strategic Planning from The Wharton School of the University of
Pennsylvania, Philadelphia.

Collective Brands, Inc. is the holding company of Payless ShoeSource, Stride Rite and Collective Licensing International.