Club Ride Apparel, the maker of technical cycling wear with an emphasis on lifestyle and fashion, has announced the appointment of Backbone Media to lead its public and media relations efforts.
Based in Sun Valley, ID, Club Ride launched in 2007 and since that time has successfully launched highly technical lines for both men and women. Focused on high-mileage riders who demand extremely high-functioning gear on the trail, yet still desire jerseys and shorts at home at the coffee shop or pub, Club Ride's hip, yet understated offerings strike the perfect chord.
“Backbone is a great fit with our brand,” says Mike Herlinger, Club Ride's founder and president. “Among PR agencies they're unique in their understanding of the cycling market, plus they offer fresh creativity and the ability to leverage synergies with the other brands they represent in the outdoor industry.”
“We're excited to bring Club Ride on board,” offers Penn Newhard from Backbone Media, “Right off the bat we were struck not only by their passion and commitment, but how they've offered a fresh interpretation of what riding gear can be. They've added something relevant and interesting to the cycling conversation.”
