Cloudveil hired three new sales representative agencies to cover the Northeast, Mid-Atlantic and West Coast (CA, AZ, NV) territories. In addition,

In the Northeast, the new agency of record is the Stoner Andrews group. Led by principles Scott Andrews and Rick Stoner, Stoner Andrews represents Cascade Designs, Princeton-Tec Sport Lights, Karhu USA, Sorel Boots and Workwear, Thule Car Rack Systems and Timbuk2. Covering New England, Stoner Andrews is supported by a full-time sales staff including Ty Wivell, Scott Byrne and Scott Finlayson.

In the Mid-Atlantic, Bill Dawson will take on the outdoor line to complement his work with the Cloudveil Angling line. In addition to the entire Cloudveil line, Dawson works with Smith Action Optics, Sage Rods, Redington and Rio.

On the West Coast, Blue Action Sports in Truckee will aim to strengthen Cloudveil’s position in the snowsports market. Headed up by Dave Bluestein, Blue Action Sports also works with Couloir and Metropolis, Bolle and Serengeti Performance Optics and Hestra Gloves.

John Rounds, Director of North American Sales, comments, “We are extremely pleased with the new group of reps and the blend of experience, energy and perspective they offer. We look to each agency to strengthen Cloudveil’s presence in each of their territories.”

On the advertising front, TDA of Boulder, Colorado has won accolades for the current Inspired ad campaign. Adweek (8/05), Graphic Design USA (9/05) and the US Ad Review (12/05) have noted the campaign. “We are thrilled with the fresh energy the group at TDA has brought to our marketing campaign,” explains Stephen Sullivan, Cofounder and VP of Global Marketing. He continues, “The positive feedback we have received from dealers, consumers and the professional advertising community has been tremendous and reinforces our dedication in the pursuit of excellence in all facets of Cloudveil business.”