City Sports has expanded its current CS Kids offering to include six more stores, following a positive consumer response that has increased the availability of the retailers' youth athletic apparel and footwear selection to over half of its locations.
Launched in 2011, CS Kids features youth athletic apparel styles from Under Armour, Nike, The North Face and Patagonia that are sold at City Sports locations in Boston, DC, New York and Philadelphia. The youth offering began as an exclusive collection at City Sports' suburban retail outfits in the brand's top three markets, and has since experienced double-digit growth across all seven original locations where it was offered.
“With the CS Kids selection, we've seen the value in catering to the athletic family rather than just the adult athlete and recognize the importance of one-stop shopping,” said City Sports Marketing Director Karin Piscitelli. “We already carry the great brands that kids and parents – love to shop, so expanding the youth offering was a natural progression.”
City Sports now carries the CS Kids selection at 14 of its stores, including its new Franklin Street store in Boston's Financial District and its flagship Manhattan location at 50 Broadway. In addition to apparel and footwear, CS Kids also offers equipment for youth sports including soccer, tennis, baseball, softball, swimming, lacrosse and field hockey.