Christensen Arms hired Stephen Graham as SVP of marketing and David Farrell as director of national sales and key accounts.
Graham will oversee all marketing functions of Christensen Arms with a direct focus on developing an extensive channel marketing program to drive consumer awareness at the dealer level. In addition, Graham will be coordinate Christensen Arms’ experience events for consumers and dealers across the U.S. while partnering with optics, camo, outfitters, and training facilities. These events will help ensure that consumers have the proper set-up for future hunting and shooting experiences.
Farrell is responsible for planning, implementing, managing, and overseeing the company’s overall sales strategy. Farrell will oversee the growth and expansion of its outside sales team in addition to managing the inside sales team located in Gunnison, UT. He brings with him a strong knowledge of the industry and products and an established relationship base to Christensen Arms.
“We are excited to have Stephen and David join our leadership team,” said Jason Christensen, owner and CEO of Christensen Arms. “Each of them brings a wealth of experience to this already highly-talented team. Our business is growing at an incredible rate and, to keep up with the growth, we are adding key positions to help guide us along the way. Stephen’s and David’s leadership and the vision that they bring will serve them well in their new roles.”
Photo courtesy Christensen Arms
