Tecnica Group USA announced that effective immediately Chris Licata becomes president of the Tecnica Blizzard divisions of the Tecnica Group. Licata began working as an advisor to the brands in early Nov. 2010 and has progressively become more involved in the company, its operations and leadership.
Licata has spent nearly 20 years in the ski industry and has served as vice president and director of sales at Salomon North America and as president of Dynastar/Lange USA. Since leaving the ski industry in 2006, Licata has grown significantly Blake's All Natural Foods, a family-owned organic food manufacturer, where he will continue to oversee the long-term strategic direction.
Peter Weaver, CEO of the Tecnica Group USA said, “It has been a very productive working relationship to have Chris involved during the past ten months. Naming him to the Tecnica Blizzard executive position is a logical next step for both the company and for Chris, and gives us the chance to tap further into his leadership skills at the strategic as well as the daily operating level. The position will expand Chris's role at Tecnica Blizzard to the full scope of executive and P & L responsibilities.”
Licata's vision for the brands is clear. ” Over the past ten months working with the US Tecnica/Blizzard team I've gained a unique perspective into not only the extraordinary potential of both brands but also the strength and passion of every person on the Tec/Blizz team. From a global perspective I genuinely appreciate the unique and inspiring culture that exists within The Tecnica Group, which is a true testament to the leadership of the Zanatta family. I'm looking forward to working with our team and our retailer partners as we continue to evolve our brands and products.”
This comes at an exciting time for the brands, as Tecnica continues to introduce valuable new technology in ski boots, and Blizzard grows rapidly in the U.S. market through a range of products, including SKIING Magazine's first ever Ski of the Year, the Cochise.
Tecnica is a leading brand in alpine ski boots as well as winter and outdoor footwear; Blizzard is a brand of alpine ski. Located in West Lebanon, NH, the company handles all sales and marketing efforts in the U.S. and collaborates on product development with the parent company Tecnica Spa located in Montebelluna Italy.
