In an agreement, Blue By Yoo, garment manufacturer and packager based in Santa Fe Springs, CA, said it will create women’s, junior’s and girl’s swimwear for Cherokee’s Sideout brand.
“We believe Sideout will be a significant part of our swimwear business and (we) look forward to collaborating with (Cherokee) on this project,” said Ron Yoo,BBY Chief Executive.
In an attempt to promote and broaden the Sideout brand, Cherokee, Inc., is pursuing many opportunities. “We continue to pursue additional category opportunities to enhance our Sideout brand,” said Jay Kester, executive vice president of marketing for Cherokee.
