Champs Sports, a division of Foot Locker, Inc., and Florida Citrus Sports (FCS) have announced a partnership to present the Champs Sports Bowl in Orlando, Fla. The 2004 Champs Sports Bowl, formerly known as the Tangerine Bowl, will be played here on December 21 at 7:45 p.m. (EST), at the Florida Citrus Bowl Stadium and airs live on ESPN.
As part of the multi-year deal, Bradenton, Fla.-based Champs Sports will receive national exposure through both television and the Internet, and will be recognized in broadcast, outdoor and print advertising throughout Central Florida. Champs Sports will also enjoy a presence on in-stadium signage, collateral materials and through the FCS Bowl Patch program, a grassroots initiative designed to increase local support for the game using the patches worn by game participants.
“As the premiere mall destination for the core sports enthusiast, it is a natural fit for Champs Sports to partner with FCS for the Champs Sports Bowl,” said Rob Brodersen, vice president of marketing at Champs Sports. “We are excited to build upon our athletic heritage with this high profile college bowl game and strengthen our relationship with the core football fan.”
In support of the game, Champs Sports stores in the Orlando market, as well as in the markets of the competing teams, will carry Champs Sports Bowl apparel and accessories. The stores will also carry gear specific to the two ACC and Big 12 rival teams.
“Champs Sports is a perfect partner,” FCS President Dick Rivera said. “This agreement presents a wonderful opportunity to position the Champs Sports Bowl for significant growth and a successful future.”
This year's Champs Sports Bowl marks the 15th year of the game, but only its fourth in Orlando. Before moving to Central Florida in 2001, the game was played at Pro Player Stadium in Miami for 11 years under various titles.
“We've enjoyed success with this game since bringing it to Orlando in 2001,” FCS Executive Director Tom Mickle said. “The support and enthusiasm shown by Champs Sports will help immediately and will allow us an opportunity to elevate the game in the near future.”
