HanesBrands partnered with Elevate Studios to relaunch the the Champion athletic website by “introducing fresh content that speaks to the long-standing heritage of
the brand and its cutting-edge technology and on-trend fabric
innovations.”
“Shoppers will now also be able to shop by outfit, easily locate useful fitting tools and education, browse and purchase from the new sports bra shop, and connect with other Champion consumers in the website community where the love of sport can be shared via the hashtag #playlikeachampion,” according to a statement from Elevate Studios.
Elevate created a streamlined user experience and a modern visual design as well as the front-end development of the full e-commerce solution. HanesBrands also operates e-commerce websites under the Hanes, OneHanesPlace and Just My Size names. These sites along with Champion now have a single unified cart experience to assist consumers in cross-shopping the full family of brands.
“We're thrilled to launch the next iteration of the Champion website and feel that the depth and breadth of offering will continue to provide our consumers the products and education they desire around all of their activewear needs,” said Carol Davis, HanesBrands' general manager, Internet.
“The Champion website launch is the culmination of a very successful year-long partnership between HanesBrands and Elevate,” said Lawrence Bak, president and executive creative director of Elevate. “We could not be happier in working with them to bring the collective strategic vision to life for this long-standing, tried-and-true activewear brand.”
