Chaco raised more than $7,000 for the Outdoor Industry Women’s Coalition (OIWC) by selling hundreds of its classic flips in
the first day of the Outdoor Retailer show in August.
“We are committed to providing comfortable and durable footwear, and saw this as a perfect opportunity to invest in something else that’s important to us. We support OIWC’s commitment to empowering and expanding opportunities for women,” stated Colin Butts, Chaco director of marketing.
Founded in 1996, OIWC strives to expand opportunities for women in the outdoor, snow, bike and run industries in order to create more equity, diversity, and inclusion of women. For more information, visit http://www.oiwc.org.
Chaco is a part of Wolverine Worldwide's Performance Group, which also includes the notable lifestyle brands Merrell, Saucony, and Cushe.