CEP, the compression brand, said Luke Rowe, a former executive at Fleet Feet Sports, has joined the CEP division as the new senior vice president to further grow the brand in the U.S.
Rowe comes with a wealth of experience within the sports industry, having spent the last 13 years as senior vice president for Fleet Feet Sports where he oversaw vendor partnerships, training and education, store development and support at Fleet Feet. CEP is owned by Medi GmbH & Co. KG headquartered in Bayreuth, Germany.
In his new role, Rowe will continue building upon the current success of the CEP team, and will work to maintain and elevate the CEP brand as the premium sports brand for compression.
“I look forward to building on the amazing culture that I have found here with the CEP team while using my own passion to create energy around the brand and grow our business in a sustainable way,” Rowe said. “The CEP product has helped me run thousands of miles and finish marathons and ultra-marathons, and now I will be in a position to help others discover what I know from personal experience: CEP is the best compression product in the market!”
John Cody, president of Medi USA, said, “We are excited to have Luke join our team in leading our CEP business with his 35 years of industry experience. We know he will prove invaluable by promoting the importance of quality compression products that improve performance and recovery for today’s athlete.”
CEP offers a collection of shorts, tights, shirts, short socks, knee socks and sleeves for running, biking, triathlon, soccer, basketball, handball, ice hockey, riding, golf and a variety of other sports. CEP products are designed to enhance performance and recovery through the targeted use of compression to improve blood circulation and speed up lactate metabolism.
Photo courtesy CEP
