Benko is vice chairman and managing principal of Deloitte LLP.
Category: Sports/Fitness
Nike Opens Nike Live Concept
Powered by the insights and engagement of thousands of NikePlus members across five zip codes in L.A., the store is a uniquely curated home for NikePlus Members and the style, sport and speed-obsessed consumers of the city.
Cliff Keen Athletic Signs Adam Coon
Cliff Keen Athletic has entered into a marketing and athlete endorsement deal with United States Men’s 130 KG Greco Roman and 125 KG Freestyle Wrestler Adam Coon.
Peak Sport Establishes Partnership With Belgium Olympic Committee
Later this year in October during the Argentinian youth Olympic Games, the Belgium delegation will be equipped with gear specially designed and produced by Peak on the Olympic podium, as well as during the Minsk European games next year and the Tokyo Olympic Games in two years.
Retailers Go Digital With Saucony’s Great American Running Store Challenge
Earlier this month, Saucony launched the Great American Running Store Campaign, honoring retailers and local communities throughout the U.S., encouraging consumers to “Run Big and Shop Small.” A unique digital extension of the campaign is a FitRankings-powered digital challenge, which will place retailers in a real-time, head-to-head competition for miles from July 11-July 21.
Pukka Re-Signs With OHSBCA Through 2021
Pukka, based in Findlay, OH, signed an agreement that continues to make the company the “Official Headwear Supplier” of the Ohio High School Baseball Coaches Association through the year 2021.
Varsity Brands And GoFundMe Partner To Support School Sports
Varsity Brands, the parent of BSN Sports and Varsity Spirit, and GoFundMe, the world’s largest social fundraising platform, announced an exclusive partnership to change the way teams raise money for school groups, sports teams, their players, communities and related extracurriculars.
Adidas Partners With Team Jamaica Lacrosse
Adidas announced a new partnership to become the official athletic footwear, apparel and equipment brand for Team Jamaica Lacrosse.
SFIA Argues Against Trade War
“SFIA believes a trade war will hurt American consumers, businesses and workers. It’s not clear how this gets resolved once it starts,” said SFIA CEO and president Tom Cove.
Russell Athletic Partners With Boxercraft On College Licensed Apparel
Russell Athletic and Boxercraft announced a partnership that names Boxercraft as the exclusive decoration, marketing and sales partner for Russell Athletic’s collegiate licensed business.
Dick’s Sporting Goods To Open Stores In Colorado And Virginia
Dick’s Sporting Goods will be opening two new Dick’s Sporting Goods stores in July in Richmond, VA, and Fort Collins, CO.
Fabletics Aiming For 100 Locations
TechStyle Fashion Group celebrated the five-year anniversary of Fabletics by announcing the next phase of retail and international expansion, enhanced collections, new additions to the leadership team and an aggressive vision for growth.
Sweet Briar College Partners With Under Armour, BSN Sports
Sweet Briar College in Virginia announced a five-year partnership with BSN Sports and Under Armour.
Boston Marathon Fundraising Raises $36.6 million In 2018 Race
Boston Marathon participants who ran on behalf of more than 260 non-profit organizations raised $36.6 million for charity in the 122nd year of the historic race. The fundraising total represents a 7 percent increase, or $2.4 million, over 2017’s results.
Asics Becomes IPC Official Supplier
The International Paralympic Committee (IPC) announced Asics as an official supplier until the end of 2020 in an agreement that will benefit a number of Para athletes and developing National Paralympic Committees (NPCs).
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