Unveiling research that shows that less than 1 in 3 girls continue to play sport after school, Adidas kicked off Here to Create Change, which commits to breaking down the barriers that see nearly 1.7 million potential female athletes quit playing in NYC alone.
Category: Sports/Fitness

Fabletics Founder Kate Hudson Partners With New York & Company
New York & Company Inc. announced a partnership with Kate Hudson, the award-winning actress and co-founder of Fabletics.

Crew By True Rowing Announces Funding From Olympic Rower
Crew by True Rowing said it has landed $5 million in seed capital to bring a connected indoor rowing machine to market. Olympian and Indoor Rowing World Record Holder Richard M. Cashin and avid rowing enthusiast P. Andrews McLane, both private equity executives, are among those funding Crew by True Rowing to deliver the special benefits of on-the-water rowing to consumers worldwide.
Coca-Cola Invests In BodyArmor
The Coca-Cola Company and Bodyarmor announced that they have entered into a definitive agreement through which Coca-Cola will acquire a minority ownership stake in Bodyarmor.

Hibbett Sports Shares Tumble 30 Percent After Q2 Miss
Shares of Hibbett Sports Inc. plummeted $8.88, or 30.2 percent, to $20.53 Friday after the company earlier in the day announced a second-quarter loss—Wall Street had expected a profit—and lowered guidance for the rest of 2018.

Foot Locker Not Yet Feeling Nike’s Resurgence
Shares of Foot Locker Inc. fell $4.88, or 9.2 percent, to $48.32 Friday after the sneaker leader reported second-quarter comps that came in slightly below Wall Street’s expectations. Foot Locker officials also continue to expect meager gains in the back-half of the year despite the hype around Nike’s return to growth in North America.

Aisle Talk Week of August 20
Top headlines from the active lifestyle industry you may have missed this week, including 5.11 opening a new store in Reno, NV, as part of a nationwide brick-and-mortar retail expansion.

Athleta’s Momentum Continues In Q2
While the athleisure chain saw some softness in swim, Athleta again churned out strong results in the second quarter for Gap Inc. Art Peck, Gap Inc.’s president and CEO, on a conference call with analysts, said Athleta “delivered another market share gaining quarter and is progressing well against our billion dollar sales objective.”

Foot Locker’s Q2 Beats Street
Profits at Foot Locker Inc. jumped 72.5 percent in the second quarter, exceeding expectations. Same-store sales inched up 0.5 percent, improving from a decline of 2.8 percent seen in the first quarter, and stronger growth continues to be expected for the second half.

Hibbett Sports Lowers Full-Year Outlook On Soft Q2
Hibbett Sports narrowed the company’s loss in the second quarter as same-store sales grew 4.1 percent. Wall Street, however, was expecting a profit and the retailer lowered its guidance for the year.

Nike And Vans Gain In Stifel’s BTS Survey
According to Stifel’s annual back-to-school athletic footwear survey, retail checks are underscoring Nike’s resurgence in the North American footwear market and Vans continued brand heat. Adidas lost some momentum off its recent hot streak.

Apple Pay And Apple Watch Help Customers Celebrate America’s National Parks
Apple on Thursday introduced new ways customers can enjoy and support America’s national parks with an Apple Pay donation program and Apple Watch Activity Challenge.

U.S., China Escalate Trade War With New Round Of Tariffs
The United States and China went ahead with tariff hikes on billions of dollars of each other’s automobiles, factory machinery and other goods Thursday in an escalation of a battle over Beijing’s technology policy that companies worry will chill global economic growth.
LA Golf Shafts Appoints Chief Product Officer
LA Golf Shafts, a new business venture spawned by Southern California-based LA Golf Partners (LAGP), appointed product designer and shaft guru John Oldenburg to chief product officer.

Serena Williams Announced As Speaker At NRF’s Shop.org Conference
Tennis star/entrepreneur Serena Williams and acclaimed radio personality and podcast creator Guy Raz will join executives from CVS, Snapchat, Google, Neiman Marcus and Kate Spade to headline the National Retail Federation’s annual Shop.org conference next month.