The National Football League’s (NFL) annual revenue may increase by $2.3 billion a year due to widely available, legal, regulated sports betting, according to a new Nielsen Sports study commissioned by the American Gaming Association (AGA).
Category: Sports/Fitness
NFL And Fanatics Launch Canadian E-Commerce Platform
The National Football League (NFL) and Fanatics announced the launch of a new Canadian-based e-commerce platform, NFLShop.ca.
Trump: Nike Sending ‘Terrible Message’ With Kaepernick Ad
President Trump responded to a Nike ad campaign that features Colin Kaepernick, saying the company is sending a “terrible message” by featuring the free agent quarterback.
Fanatics Partners With Chelsea Football Club
Chelsea Football Club has announced a new long-term partnership with Fanatics. Fanatics will become the exclusive global e-commerce partner for the club.
SGB Exec Q&A: Decathlon USA’s COO Sophie O’Kelly De Gallagh
Sophie O’Kelly de Gallagh, COO of Decathlon USA, talked to SGB about Decathlon’s return to U.S.retailing with the company’s “lab” store in San Francisco, the retailer’s unique vertically-integrated model and expansion plans.
ESPN Partners with Ebay On Fandom Site
ESPN partnered with Ebay to make Ebay’s sports equipment, fashion apparel, memorabilia, and collectibles more discoverable on ESPN.com web and mobile web.
IDC: Global Wearables Market Ticks Up 5.5 percent Due To Gains In Emerging Markets
Growth continued in the global wearables market during the second quarter of 2018 (2Q18) as shipment volume reached 27.9 million units, up 5.5 percent from the previous year according to data from the International Data Corporation (IDC) Worldwide Quarterly Wearable Device Tracker.
Pentland Brands Appoints Simon Breckon To Lead Ellesse
Pentland Brands Limited announced the appointment of Simon Breckon as the new brand director of Ellesse.
New Balance Taps Artificial Intelligence To Spot Fashion Week Trend-Setters
New Balance is deploying artificial intelligence to track the outfits of New York Fashion Week attendees and reward those with the best style-sense with free sneakers.
Aisle Talk Week of August 27
Top headlines from the active lifestyle industry you may have missed this week, including Black Diamond Equipment Ltd. sending Walmart a cease and desist notice in response to the launch of a new outdoor website on Walmart.com curated by Moosejaw.
Nike To Sponsor Jaren Jackson Jr.
Nike has signed Jaren Jackson Jr., the fourth pick in the the 2018 NBA draft, to a multi-year endorsement deal, according to ESPN. The forward from Michigan State joined the Memphis Grizzlies.
Adidas Realigns Western Europe Management
Adidas appointed Arthur Hoeld as managing director for Western Europe, according to a report on ISPO.com. Alain Pourcelot, who was previously responsible for the Western European business, has moved to the management of the training unit.
Spinning Launches International Ambassador Program
Spinning, the leading indoor cycling and education program, announced the launch of the International Spinning Ambassador program.
Callaway And Jack Nicklaus Shine For Perry Ellis In Q2
Perry Ellis International Inc. saw strong growth in Callaway and Jack Nicklaus golf apparel in the second quarter. Nike Swim is seeing momentum in Europr. A calendar shift and the liquidation of Bon Ton Stores, however, caused a modest sales decline overall in the period. Profits were flat but topped Wall Street’s targets.
U.S. Golf Industry Launches #inviteHER Campaign
Powered by the LPGA Women’s Network and We Are Golf’s Women’s Task Force, #inviteHER’s primary objective is to grow awareness and participation among women and girls through the power of an invitation from one of the 24 million American golfers.
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