Team Dignitas, the esports franchise of the Harris Blitzer Sports & Entertainment portfolio, announced a multi-year partnership with Champion Athleticwear, marking the brand’s first esports team and franchise partnership and foray into the esports ecosystem.
Category: Sports/Fitness
Amer Sports Puts Mavic Under Strategic Review
Amer Sports Corp. said the company has decided to place the Mavic cycling business under strategic review as part of an update on the company’s business strategy.
Tennis Industry Hears Challenges, Opportunities At TIA Tennis Forum
More than 350 tennis leaders, industry executives and tennis providers came together on the first day of play at the US Open for the 11th annual Tennis Industry Association (TIA) Tennis Forum, held at the Grand Hyatt New York.
Nike To Air Colin Kaepernick TV Ad During NFL Season Opener
Nike Inc. is planning to air a “Just Do It” TV commercial featuring Colin Kaepernick Thursday night during the NFL’s regular-season opener.
New Era signs Country Singer Kane Brown
New Era Cap Company, the official on field cap of the NFL, rolled out a new line-up of ambassadors for the 2018 NFL Season including Multi-Platinum breakthrough artist Kane Brown.
Mason Wells Buys EastPoint Sports
Mason Wells announced that the company has closed the acquisition of EastPoint Sports Ltd. LLC, a leading supplier of indoor and outdoor recreational sporting goods.
Puma Signs New York Knick’s Kevin Knox
Puma signed Kevin Knox, the New York Knicks forward selected ninth in the 2018 NBA Draft.
American Council On Exercise Board Of Directors Elects Shannon Fable As Chair
Shannon Fable, vice president of fitness programming for the FIT4MOM franchise, has been elected by American Council on Exercise’s (ACE) board of directors as chair of the board.
Brooks And Rock ‘n’ Roll Marathon Series Team Up To “Run Together”
The Rock ‘n’ Roll Marathon Series, a Wanda Sports Holding company, in conjunction with Brooks, announced a “Run Together” initiative encouraging athletes to run together in support of a healthy lifestyle.
Dick’s Touts Strong Vendor Relationships
Despite aggressive shifts by many vendors to pursue growth in direct-to-consumer (DTC) channels and the widely-covered challenges the chain is facing with Under Armour, Ed Stack, Dick’s Sporting Goods’ CEO, told attendees at Goldman Sachs’ Annual Global Retailing Conference that the chain’s vendor relationship have “never really been better.”
Dick’s Names New Chief E-Commerce And Supply Chain Officer
Dick’s Sporting Goods announced Vidya Jwala has been named chief e-commerce and supply chain officer. In this role, Jwala will be responsible for the company’s digital integration of e-commerce and supply chain efforts and will report to Lauren Hobart, president, Dick’s Sporting Goods.
Izod Commercial Stars Colin Jost And Aaron Rodgers
PVH Corp. announced the company’s newest marketing campaign for Izod, which stars “Saturday Night Live” cast member and head writer Colin Jost and Green Bay Packers MVP quarterback Aaron Rodgers.
Beats Partners With The NBA
Beats by Dr. Dre, the headphone brand co-founded by Dr. Dre and Jimmy Iovine, and the National Basketball Association (NBA) announced a comprehensive marketing and merchandising partnership that will make the company the official headphone, wireless speaker and audio partner of the NBA and WNBA.
Decathlon To Open First First Full-Scale Store In U.S.
Decathlon, the largest sporting goods retailer, announced plans to open the company’s first major store in the Bay Area. Located at 3938 Horton Street in the East Bay Bridge shopping center in Emeryville, CA, the 47,000-square-foot store is scheduled to open in spring 2019.
CSG Survey Shows Sports Fans Have High Expectations for the Viewing Experience
A new survey from CSG found that in the U.S., nearly half of U.S. Gen Z and millennials (44 percent) are interested in VR/AR as a way to get the “in-stadium” experience at home. The survey also found, however, that the majority of all respondents aren’t willing to pay more for add-on features such as multi-game or split screen access; access to personalized content; access to extras such as stats or virtual-reality enabled camera angles.
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