New Era Cap Company, the official on field cap of the NFL, rolled out a new line-up of ambassadors for the 2018 NFL Season including Multi-Platinum breakthrough artist Kane Brown.
The only artist in the country format to ever be selected for the campaign, Brown joins NFL athletes Dak Prescott, Sterling Shepard, Jimmy Garoppolo, JuJu Smith Schuster and Jamal Adams and model Victoria Brito to create a group that intersects sports, music and lifestyle. These ambassadors will be featured in New Era creative campaigns for the brand’s NFL line of products. Brown also designed an exclusive New Era hat that will be available this season as part of the campaign.
“This year, New Era sought a diverse group of athletes and artists to represent our 2018 NFL product collection,” said Ryan DiNunzio, director of Football for New Era Cap, in a press release. “This group pushes boundaries both on and off the football field aligning with our continued efforts to push the boundaries of sports and style with every NFL cap we create.”
This year’s ambassador line-up features familiar names including Dak Prescott and Sterling Shepard, whom New Era worked with last year. Prescott and Shepard have continued to showcase their professionalism both on and off the field, making them ideal ambassadors for New Era Football. The company has also added Jimmy Garoppolo, JuJu Smith Schuster and Jamal Adams, three young players who are energizing the fan bases in their respective markets. For the first time ever, New Era has partnered with a country music artist for an NFL campaign, Kane Brown. A record-breaking multi-platinum country artist, Brown is a rising star who is also an avid fan of the NFL and New Era. Rounding out this year’s ambassador group is Victoria Brito, a model who embraces inclusion and diversity, core pillars of the New Era brand.
The campaign kicked off with the introduction of the 2018 Sideline Collection which features caps for both home and away games. Creative can be seen in-store at headwear and sporting goods retailers globally. Furthermore, original video content featuring the ambassadors will be released throughout the season. This content will be showcased on New Era’s social channels and e-commerce site.
Photo courtesy New Era