Top of the World, a leading collegiate apparel and headwear provider and a key licensee partner for Michigan State, along with local retailer Alumni Hall, are hosting a Michigan State retail and experiential pop-up shop at the East Lansing Marriott at University Place from October 16 through 21.
Category: Sports/Fitness
The Running Event Partners With The Running Industry Association
Two major organizations in the sport of running, The Running Event (TRE) conference and expo and the Running Industry Association (RIA), the nonprofit trade group representing independently owned running retailers and the brands they sell, announced a partnership agreement focused on helping specialty running retailers excel during TRE 2018, to be held Nov. 27-30, 2018, at the Austin (TX) Convention Center.
AlterG Raises $6 Million to Fund Market Development
AlterG, creator of the Anti-Gravity Treadmill technology, announced today that it raised $6 million in a new equity financing from new investors including Sorehsa AG, Leerink Revelation Partners, and Partner Ventures, plus existing investors, including Versant Ventures.
Ralph Sampson Joins SeventySix Capital’s Athlete Venture Group
SeventySix Capital, a sports tech venture capital fund led by former MLB superstar Ryan Howard, announced that NBA legend Ralph Sampson has joined the company’s Athlete Venture Group.

Relief Over Recast NAFTA Deal
With fears over the arrangement being scrapped entirely, relief arrived after the U.S., and Canada came to a last-minute agreement on a revised trade deal that could replace NAFTA. While the dairy and auto industries will face some changes, the impact on the apparel and footwear sectors appears negligible.
NRF Applauds Trilateral Agreement On Nafta
President and CEO Matthew Shay said in a statement, “We are pleased a deal has been reached that preserves NAFTA’s trilateral framework, which is critical to protecting North American supply chains that support millions of American jobs.”
BSN Sports Acquires Port Jeff Sporting Goods
BSN Sports, a division of Varsity Brands and the nation’s largest direct marketer and distributor of sporting goods to the school and league markets, announced the company has completed the acquisition of Port Jeff Sporting Goods based in Port Jefferson, NY.

New Era Named As Tottenham’s Official Headwear Licensee
The Tottenham Hotspur football club announced a multi-year agreement with headwear brand, New Era.
Moody’s Rates Brunswick Notes Baa2, Review For Downgrade
Moody’s Investors Service assigned a Baa2 rating to Brunswick Corporation’s proposed senior unsecured notes. The ratings remain under review for downgrade.
Puma Appoints Senior Manager Corporate Communications
Puma has reinforced the company’s corporate communications team by appointing Robert-Jan Bartunek as senior manager corporate communications. In this position, Bartunek will report to Puma’s senior head of communications Kerstin Neuber.

Aaron Judge Leads MLB Jersey Sales For Second Straight Season
For the second time in as many seasons in his Major League career, Aaron Judge was the player whose jersey fans most wanted to wear, Major League Baseball announced. Judge was followed by Astros second baseman Jose Altuve, Cubs infielder Javier Baez, Dodgers starting pitcher Clayton Kershaw and Red Sox right fielder Mookie Betts to round out the top five.
Penguins To Support ‘Sports Matter’ With Dick’s Sporting Goods
Pittsburgh Penguins players wore green skate laces at practice on Monday to support the “Sports Matter” program with Dick’s Sporting Goods.

SGB Executive Q&A: Hibbett Execs Discuss Latest Digital Initiative
The leadership team at Hibbett Sporting Goods Inc. readily acknowledges that the Birmingham, AL-based retailer has been behind the curve on digital capabilities, but Monday’s launch of new online features—Buy Online, Pick Up In Store (BOPIS) and Reserve Online, Pick Up in Store (ROPIS)—is another step in Hibbett’s plan to close the gap on its competitors.
CrossFit Inc. Officially Sanctions Global Fitness Festival Wodapalooza
CrossFit Inc. on Monday announced that Wodapalooza, a global fitness festival and inclusive competition, is joining the roster as the seventh event to be sanctioned by CrossFit.
Schutt Sports Reclaims #1 Spot In Virginia Tech STAR Football Helmet Rating System
Schutt Sports new football helmet, the F7 LTD, has earned a “Five Star” rating and the #1 and best-performing helmet in the Virginia Tech STAR Rating System, displacing a highly touted and publicized helmet from Vicis.