BSN Sports, a division of Varsity Brands and the nation’s largest direct marketer and distributor of sporting goods to the school and league markets, announced the company has completed the acquisition of Port Jeff Sporting Goods based in Port Jefferson, NY. Port Jeff has been providing sporting goods equipment and apparel to team customers in the New York area since 1971.

“We are thrilled to welcome Richie LoNigro and the Port Jeff Sporting Goods staff to the BSN Sports family,” said Terry Babilla, president of BSN Sports. “We have known Port Jeff for years and can attest firsthand to their ‘customer-first’ culture backed by a talented group of team sports professionals. They are perfectly-aligned with our approach to the team sports community and, together with our 900+ sales professionals nationwide, this combination will further facilitate an incomparable one-stop shop. We look forward to a bright future together.”

Richie LoNigro, Port Jeff Sporting Goods founder added, “On behalf of my entire family and our dedicated staff members, Port Jeff Sporting Goods is proud to join the BSN SPORTS family. From our humble beginnings back in 1971, we strived to become a sporting goods company who offered a “one stop shopping” experience for all our customers sporting goods needs. Over the past 47 years our staff has built a great level of customer service and relationships that are the cornerstone of our success. I am confident that with all that the BSN team offers with regards to great customer service, large inventories, great product lines and innovation tools, this will be a definite “win-win” for our customers. My staff is looking forward to working with BSN and continuing to provide a high level of customer service and product lines.”

Babilla concluded: “With the addition of Port Jeff Sporting Goods, we have added over 200 sales professionals in the last twelve months, including valuable teammates in Pennsylvania, New York, New Jersey, Delaware, Maryland, Virginia, Minnesota, Kentucky, Alabama, Georgia, Washington, Oregon, California and, now, our home state of Texas. We will continue to seek out partners that share our values and bring a passion for building lifelong customer relationships.”