Revo Sunglasses added Gabor Kereszturi as managing director, Europe and Linda Laube to the newly created role of senior vice president, business development.
Category: Sports/Fitness
SFIA: Experiences Driving Fitness
With health club memberships at an all-time high, increasing by more than 6 percent in the last year alone, opportunity in the fitness industry is looking bright. But it’s largely driven by experiences, according to a webinar covering SFIA’s “2018 Tracking the Fitness Movement Report.”
The FA Expands Merchandise Offering Through New Fanatics Partnership
The Football Association has signed an innovative new deal with Fanatics, the global leader in licensed sports merchandise. The new five-year partnership, which begins this month, will see England fans provided with a greater range of products and broader availability wherever they are in the world, thanks to Fanatics’ revolutionary model for the sports merchandise industry.
Easton Diamond Sports Renews As An NFCA Official Sponsor
The National Fastpitch Coaches Association (NFCA) has announced that Easton Diamond Sports LLC will continue its relationship with the association. The longtime official sponsor renewed with the association, signing a multi-year deal and will continue as the title sponsor for the NFCA’s Scholar-Athlete, Top Academic Team and Assistant Coach of the Year awards.
PHIT America Launches ‘Pro-Physical Education’ Videos
PHIT America and Kuds in the Game have the right program for your school. It’s called AMPED—a new school-based running program designed to amplify education. AMPED encourages children to get active every day before school.
Hockey Canada, Fanatics Team Up On Fan Gear & Retail Partnership
Hockey Canada and Fanatics on Wednesday announced a long-term, multichannel agreement which aims to bring fans throughout Canada and beyond a significantly expanded retail experience.
Decathlon Named Official Partner Of 2019 Represent Running Race Series
Decathlon announced a partnership with Represent Running’s (RR) Bay Area race series to become the organization’s official retail and apparel sponsor and title sponsor of the ambassador team. RR’s schedule for 2019 includes five races.
Balega Presents Ubuntu Award To Dick Pond Athletics
Balega International, the performance sock brand for runners, presented its annual Ubuntu Award for community service to Carol Stream, IL-based Dick Pond Athletics.
Nike Partners With Canada Soccer
Canada Soccer announce that Nike will replace Umbro as the official footwear, apparel and equipment supplier for Canada Soccer and its Men’s and Women’s National Teams at every level starting in January 2019.
Next Level Apparel Expands To Germany And Europe
Next Level is expanding into Germany and Europe through an exclusive partnership with L-Shop-Team, a European textile wholesale distributor.
OIA Webinar: Tariff War Likely Driving Extensive Supply Chain Changes
In a seminar presented by the Outdoor Industry Association (OIA), trade experts at KPMG said the U.S./China tariff war may end but the underlying geo-political issues impacting overall trade won’t any time soon. As a result, a holistic “intelligent supply chain” approach that encompasses both customs and supply chain planning will be required in the future.
Stifel Outlook: Uncertainty Presents Opportunity For Active Lifestyle Brands
In “2019 Outlook: Uncertainty Presents Opportunities,” a note that was sent to investors this week, Jim Duffy of Stifel outlined what he believes are going to be the differentiators for sports and active lifestyle brands in the new year. The newly public Yeti Holdings Inc., for example, was among those forecasted for a strong year based on its new product drivers and digital competency.
Former Nike Executive Joins WeAre8
WeAre8, a social platform that enables online influencers to monetize their social influence by sharing brand campaigns, appointed Danny Tawiah, former VP global digital brand innovation at Nike, as chief marketing officer.
Fitbit Software Update Adds Bevy Of Third-Party Apps
Fitbit is adding a wide range of third-party apps, including the popular Couch to 5K and Achu Health apps, as part of a 3.0 software update for its Versa, Ionic and Iconic-Adidas edition smartwatches. Apps for tracking skateboarding, skiing and snowboarding are also being added.
U.S. Polo Assn. Announces Apparel Sponsorship
USPA Global Licensing Inc. (USPAGL), the official licensing arm and national broadcaster of the United States Polo Association (USPA), announced that U.S. Polo Assn. will be the official apparel outfitter for the high-profile St. Regis World Snow Polo Championship.
SGB Today
Active Lifestyle Market Product and Brand Marketing Stories from SGB PRO PR and SGB Premium PR Partners
Post your Product or Marketing News in the SGB PR Portal