Altra signed world champion obstacle course racer Amelia Boone to its Elite Team. Boone has won the Spartan Race World and Toughest Mudder championships.
Category: Sports/Fitness
Sears’ Unsecured Creditors Object To Lampert’s Deal To Save Company
The official committee of unsecured creditors said in a court filing it opposed the sale to chairman Eddie Lampert and asked court permission to file under seal a complaint against ESL for years of misconduct.

Fanatics Signs Apparel Partnership With University Of Florida
Fanatics has signed a new apparel deal with University of Florida, making it the school’s primary partner for licensed merchandise
Fossil Sells Smartwatch Technology To Google For $40 million
Fossil Group announced its plan to sell to Google for $40 million intellectual property (IP) related to a smartwatch technology currently under development by Fossil Group.
We Are Nations Acquires Sector Six Apparel
Esports retail and merchandise company We Are Nations recently acquired Sector Six Apparel, an esports apparel brand specializing in jerseys and custom team wear.
Superdry Appoints Former Nike Executive As Creative Director
Superdry appointed former Nike executive Phil Dickinson as creative director, effective January 22. He will guide Superdry’s product design and brand experience.

VF Corp.’s Shares Pop On Blowout Q3
With another blockbuster performance for Vans and an acceleration of growth at The North Face, VF Corp scored its best quarter in two years in its third quarter ended December 31 and again raised its full-year guidance. Shares of VF rose $9.08, or 12.4 percent, to $82.34 Friday on the New York Stock Exchange.

Aisle Talk Week Of January 14
Top headlines from the active lifestyle industry you may have missed this week, including Foot Locker making a strategic investment in Pensole Footwear Design Academy.

VF Corp Lifts Full-Year Guidance On Vans Gains
VF Corporation raised its guidance for the year after reporting earnings in its third quarter ended December 29 came in well above Wall Street’s consensus estimates. Sales grew 8 percent led by a 25 percent hike in Vans and a 14 percent gain at The North Face.
Skechers Returns To Chevron Houston Marathon
Skechers Performance, a division of Skechers USA, Inc., returns to Houston, Texas on January 20, 2019, for its sixth year as the official footwear and apparel sponsor of the Chevron Houston Marathon and Aramco Houston Half Marathon.

Shopko Becomes Latest Casualty Of Online Disruption
Shopko, already weighed down by a heavy debt load due to a leveraged buyout, said competition against the national big box chains and consolidation in the pharmacy industry both played a role in its trip to bankruptcy court. But in an affidavit in Nebraska’s bankruptcy court, Russell Steinhorst, CEO, blamed the retailer’s eroding operating performance largely on the dramatic shifts across retailer in recent years to online selling.

ICR Recap: Which Brands Won Over Investors?
The ICR Conference in Orlando, FL, gave brands across the consumer and retail industries a chance to present their current financial profile and plans for 2019 and beyond. Some companies, like Lululemon (whose presentation wasn’t public), have seen values surge post-conference.
Nautilus Provides Preliminary Q4 And 2018 Financial Results
Nautilus on Thursday released preliminary results for the fourth quarter of 2018 and fiscal year ended December 31. They will not be final until the conclusion of the company’s audit and the announcement of final results in late February.

Foot Locker Makes Strategic Investment In Pensole Footwear Design Academy
Foot Locker, Inc. announced that it has made a $2 million strategic investment in Pensole Inc., which operates the Pensole Footwear Design Academy. The investment by Foot Locker, Inc. deepens Foot Locker’s longstanding partnership with Pensole and extends the companies’ relationship across all aspects of the design process.
New England Patriots Choose Ironturf For Empower Field House
GeoSurfaces North East announced that five-time Super Bowl champion the New England Patriots will now practice on Ironturf, at Empower Field House. Ironturf is manufactured in the United States by GreenFields USA. The just-completed field is approximately 80,000 square feet and is lined for both football and soccer, as Major League Soccer’s New England Revolution, will also practice on the field.