Manchester United announced a new partnership with Alibaba Group that will bring exclusive rights to club content in China to Alibaba’s ecosystem for the first time, further extending the club’s engagement with its massive Chinese fanbase.
Category: Sports/Fitness
Adidas Partners With Fresno State Athletics
Fresno State Athletics announced that Adidas will replace Nike as its official athletic footwear, apparel and accessory brand in a 6-year partnership through the 2026 season. The agreement is effective June 1, 2020.
True Sports Acquires Aerotech Golf Shafts
True Sports, the parent of True Temper, Project X and ACCRA, has acquired Aerotech Golf, a designer and distributor of high-end composite golf shafts.
Nike’s ‘Sport Changes Everything’ Ads Halted by N.C. Court
Nike Inc.’s “Sport Changes Everything” ad campaign was halted by a North Carolina federal court based on likely confusion with Fleet Feet Inc.’s “Sports Change Everything” and “Running Changes Everything” trademarks.
New Balance Brings Women’s Empowerment Program To Global Footwear Suppliers
New Balance Athletics, Inc. announced it is adopting Gap Inc.’s P.A.C.E. (Personal Advancement & Career Enhancement) program, an innovative education and training initiative, to help improve the lives of women workers in its global supply chain.
Gant Appoints Patrik Söderström As New CEO
Gant has named Patrik Söderström chief executive officer, effective February 2020. He will take over for Brian Grevy, who, as reported, is re-joining Adidas to lead Global Brands.
Outdoor Voices Opens Flagship In Manhattan’s Flatiron District
Outdoor Voices, the Austin-based activewear brand, on Friday opened a flagship in New York’s Flatiron District. The 1,400-square-foot store will be located at 19th Street and Fifth Avenue and represents the company’s 10th store.
Easton Diamond Sports Launches “Future of Baseball Social Media” Summit
Easton Diamond Sports on Friday hosted the first-ever “Future of Baseball Social Media” Summit as part of launching the organization’s first annual Team Easton Experience.
Silofit Raises C$1M In Seed Funding
Silofit, a Montreal-based network of private, on-demand fitness spaces, raised Canadian $1 million in seed funding. The round was led by Whitecap Venture Partners and Courtside Ventures, with participation from NFL player Ndamukong Suh.
SoulCycle CEO Resigns
Melanie Whelan, SoulCycle’s CEO since 2015, has resigned. Sunder Reddy, SoulCycle’s CFO since 2017, will assume the role of interim CEO while a search for a permanent replacement begins.
NRF: Half Of Holiday Shoppers Have Already Started
More than half of consumers have already started their holiday shopping and nearly a quarter of purchases have already been made, according to the annual survey released today by the National Retail Federation and Prosper Insights & Analytics.
OrderMyGear Promotes Matt Kaplan To SVP Of Revenue
OrderMyGear announced that Matt Kaplan has been promoted to SVP of revenue.
Report: Anta Exploring Sale Of Precor
Anta Sports Products Ltd. , which acquired Amer Sports in March 2019, is exploring a sale of Precor, the fitness equipment maker, after receiving interest from buyers, according to a report from Bloomberg.
Kevin Durant’s Thirty Five Ventures Joins Canopy Rivers’ Strategic Advisory Board
Canopy Rivers Inc. , a Toronto-based venture capital firm specializing in cannabis, has further bolstered its Strategic Advisory Board, adding Thirty Five Ventures, the business owned by NBA star Kevin Durant and sports business executive Rich Kleiman.
Hanesbrands CFO To Depart
Hanesbrands Inc., the parent of Champion, said that Chief Financial Officer Barry A. Hytinen has notified the company of his decision to leave Hanesbrands to accept another career opportunity outside of the apparel industry. Hytinen will continue to serve as Hanes chief financial officer until the end of the fiscal year, Dec. 28, 2019.
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