Luke Carlson, founder and CEO of Discover Strength, becomes The Health & Fitness Association (HFA’s) new chairman. Al Noshirvani, managing partner of ALTA Technology Group and owner of Method Gym, acts as vice chair; Ahmar Azam, CEO and founder of TriFit, as finance chair; and Jeff Sanders, chief growth officer and partner of Energy Fitness, as secretary.
Category: Sports/Fitness
Uvex Group Sold to PE Firm
The German maker of helmets and goggles for ski, cycling and equestrian purposes announced that Warburg Pincus will acquire a majority interest in the company. The owner families Winter and Grau will retain a significant minority stake and be actively involved in the future growth of the business.
Pinarello Establishes New Subsidiary In Shanghai
The Italian manufacturer of road bikes, accessories and apparel announced the opening of its new subsidiary in Shanghai, enabling the company to directly manage its operations in the Chinese market.
EXEC: Trump Announces New Trade Deal with Vietnam
The revised deal includes the elimination of Vietnam tariffs on U.S. goods and a higher tariff on Vietnam shipments to the U.S, although it amounts to less than half of the 46 percent tariff imposed by the Trump Administration in early April.
Dick’s Sporting Goods and the WNBA Renew Multiyear Partnership
Through this renewed agreement, Dick’s Sporting Goods will continue as the “Official Sporting Goods Retailer “and an “Official Marketing Partner: of the WNBA through the 2028 season.
Interactive Strength Completes Wattbike Acquisition
The owner of the CLMBR and FORME specialty fitness equipment brands and pending acquirer of Sportstech has completed its previously announced all-stock acquisition of Wattbike.
Champs Sports Reopens Tampa and Portland Stores with “Reimagined” Concept
The Tampa and Portland stores are located in “dynamic markets, making them ideal locations to unveil a new store experience that reflects our brand ethos. —Tony Aversa, senior vice president and general manager of Champs Sports
Altri Acquires Majority Stake in Fiber Specialist AeoniQ
Portuguese fiber producer Altri SGPS S.A. has agreed to acquire a majority interest in Swiss clean technology company AeoniQ to support the commercial-scale development of a biodegradable cellulose-based filament designed to replace polyester and nylon.
Cascale Appoints Former Nike Senior Exec as Interim CEO
Harsh Saini, who currently serves on Cascale’s Board of Directors, will lead the non-profit in advancing its key 2025 strategic priorities while it continues its global search for a permanent CEO.
Puma Extends Partnership with Borussia Dortmund
Puma’s partnership with Borussia Dortmund (BVD), the second most decorated German football team, with eight domestic league championships, five DFB-Pokals and six DFL-Supercups, began with the 2012/13 season.
Revelyst Appoints Innovation Chief at Precision Sports Technology
A longtime R&D executive with experience at Boeing, Callaway Golf, and Cobra Golf, Mike Yagley reportedly brings critical technical expertise to Revelyst’s golf brands as the company seeks to differentiate itself from the field through product innovation.
Perfect Moment Raises $3M in Stock Sale
The London-based skiwear and activewear company reported that it sold 10 million shares for $0.30 a share. In addition, the company has granted the underwriters a 45-day option to purchase up to an additional 1.5 million shares to cover over-allotments
Report: Back-to-School Expected to Benefit from ‘Resilient’ Consumer
Placer.ai reported that overall U.S. retail traffic in early 2025 shows modest growth so far this year, boding well for the upcoming back-to-school season. Traditional back-to-school categories, such as sportswear and footwear, are expected to remain strong.
Auburn University Moves on from Under Armour; Inks 10-Year Nike Deal
Nike signed a 10-year deal to become the official outfitter of Auburn University’s athletic teams, beginning July 2025. Nike replaces Under Armour, which had supplied Auburn’s athletic teams since 2006.
Lululemon Sues Costco Over Alleged Copycat Yoga Pants
The brand is seeking a court order to prevent Costco from manufacturing, importing, advertising, and selling the alleged LULU counterfeit products. It also wants Costco to pull all ads that promote the products and is asking for compensation for lost profits.
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