The five new studios will be in Illinois, Kansas, Connecticut, and North Carolina. The Illinois location continues to deepen the brand’s presence in Chicago and the greater metro area.
Category: Sports/Fitness

Adidas Renews Global Eyewear Licensing Deal with Marcolin Through 2032
The renewal reinforces their partnership that began in 2020, under which Marcolin designs, produces and distributes eyewear collections for both Adidas Sport and Originals brands.

U.S. Consumer Confidence Improves in May After Five Months of Decline
May’s rebound in confidence was broad-based across all age and income groups and shared across all political affiliations, with the strongest improvements among those identifying as Republicans.

EXEC: Dick’s Sporting Goods CEO and CFO Unwind Q1 Analysts’ Questions
Net income dipped 4 percent year-over-year to $264 million, compared to $275 in the prior-year first quarter. Non-GAAP net income was said to be flat.

Crunch Fitness Franchisee Adds Four New Midwest Crunch Gyms
Primetime Fitness announced a significant expansion across Ohio and Michigan with the acquisition and development of four new gyms. The company, founded in 2016, operates 23 gyms across Michigan, Ohio, Kentucky, and Tennessee.

Crunch Franchisee to Open 85th Crunch Fitness in Georgia
“We’re excited to expand our footprint to 14 clubs in the Atlanta area with this gym location in Gainesville, GA,” said Tony Scrimale, CEO of CR Fitness Holdings. “This 3.0 location takes everything our members love about Crunch to the next level, with premium amenities, the latest equipment, and a fun, welcoming atmosphere that caters to everyone.”

Life Time Opens Club in Boulder’s 29th Street Mall
Life Time Boulder follows the April 2024 opening of Life Time Denver West. Other Colorado locations include Centennial, Cherry Creek, Colorado Springs, Flatirons, Parker, and Westminster.

EXEC: Go Sport and Al Mana Add Key Sporting Goods Execs
Newly appointed leaders Robin Trebbe and Christoffer Jansén are set to transform sports retail operations across the Middle East and emerging markets

Life Time Life Opens Phase One of Indiana Athletic Club
The member facility offers nine indoor pickleball courts, six indoor tennis courts, a viewing area with lounge seating, and a pro shop. The second and final phase of the 135,000-square-foot space is on target to open in summer 2026.

E-Bikes: Rising Injury Risks for Riders of All Ages
According to the U.S. Consumer Product Safety Commission (CPSC), injuries from micromobility devices, including e-scooters, hoverboards and e-bikes, have risen by an estimated 23 percent annually since 2017. Notably, nearly half (46 percent) of all e-bike injuries from 2017 to 2022 occurred in 2022 alone.

EXEC: Deckers Shares Plunge on Weaker Hoka Growth in Q4 and Q1 Guide Miss
The Hoka brand drove a 3 percent year-over-year increase in the DTC business, which was said to reflect “continued strong growth from international regions and a slight decline in the U.S. due to some unique factors in the quarter.”

Walmart Restructures; Cuts Roughly 1,500 Corporate Jobs
The retailer is streamlining its global tech and Walmart U.S. operations, affecting approximately 1,500 employees. The U.S. retail cuts are mainly in the end-to-end operations teams and the Walmart Connect marketing organization.

EXEC: Tariff Worries Overhang NSGA Leadership Conference Energy
Tariffs were top of mind at the NSGA 2025 Leadership Conference but so was confidence that the sporting goods industry would figure out ways to mitigate any fallout. Attendees told SGB Executive that suppliers were so far keeping price increases to a minimum while also ramping up communications with dealers to provide an early read on potential changes.

Hoka and Ugg Parent Deckers Brands Names New Board of Directors Chair
Davis succeeds Michael F. Devine, III, who is retiring from the Board after over 14 years of service, including six years as chair. Her appointment is effective immediately.

Strava to Acquire Cycling Training App
Strava, which last month announced the purchase of running training app Runna, plans to acquire cycling training app The Breakaway.