CrossFit Partners With BTWB

CrossFit Inc. and Beyond the Whiteboard (BTWB) have signed an exclusive agreement to link the data-driven fitness company with a software platform that will help CrossFit athletes and Affiliates maximize their results.

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Puma Signs Romelu Lukaku

Puma confirmed that Romelu Lukaku, international football star, has chosen to sign a long-term partnership with Puma Football.

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Peloton Launches Peloton Digital

Peloton, the in-home cycling studio specialist, announced Peloton Digital, an expanded Peloton iOS app providing even more options for members to work out anytime, anywhere.

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BSN Sports Partners with Stack Sports

BSN Sports and Stack Sports, formerly Blue Star Sports, have partnered to develop a digital platform that offers team sales integration across all facets of youth sports from ordering customized team apparel and athletic equipment to on-field participation.

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