SGB 2024 Year In Review: Active Lifestyle M&A – Part One

While the active lifestyle industry again saw a number of smaller to medium-size acquisitions during 2024, major deals for the second year in a row were few and far between due to a combination of higher interest rates, an uncertain economy, and fewer consolidators. A roundup of M&A action in the industry for the first half of 2024.

Summit Golf Brands Adds New Hires and Promotions for Fall 2025 Season

Ian Critser and Taylor Elder have been hired as account executives, covering the PNW and Ohio Valley region, respectively. Brian Holstein (Mid-Atlantic) and Paige Golibart (Eastern Florida) were promoted to senior account executives. Effective immediately, they will join the company’s senior sales team.

PGA of America Appoints New CEO

Derek Sprague is the first person to serve the PGA as a past president and CEO. He served as the 39th president from 2014-2016. Sprague succeeds Seth Waugh, who served as CEO from August 2018 to June 2024.

Scholastic Sports Sales Owner Jeff Miller Passes Away

Miller owned Scholastic Sports Sales, which celebrated its 50th anniversary in April 2024 and is in its third generation of family ownership. He was a member of the NSGA Board for two terms from 2015 to 2021. He unexpectedly passed away on December 19 at age 69.

Bobby Jones Links Names VP of Revenue Management

With a diverse background in various industries, including golf, hospitality and education, Eric Escamilla’s career, includes roles as regional director of Membership Sales at Heritage Golf Group and director of Membership at ClubCorp.