REP Fitness Moves to DTC Model in the UK

REP Fitness will conclude its distribution partnership with Fitness Superstore on September 30, 2025. The company will also introduce a B2B sales channel in the UK, enabling businesses of all sizes to access its lineup of strength equipment.

Skechers Signs Golf Legend Bernhard Langer

Langer holds the record for the most PGA Tour Champion wins at 47, including 12 Champion Tour victories and winning the Charles Schwab Cup six times. He will wear Skechers Blade with Skechers Hands Free Slip-ins technology in a custom color at his return to the Masters in Augusta this weekend.

Adidas Originals Returns to Golf

The full range of apparel, footwear and accessories for Originals Golf was relaunched on April 3. Adidas-sponsored athlete Ludvig Aberg will wear select pieces at this year’s first major golf tournament.

Ciele Athletics Appoints First CEO

Jano Arabaghian brings extensive global leadership experience to the role, having worked for Red Bull, The North Face, Oakley, and Vans. Most recently, he was the head of action-sports sales for Vans North America and previously as general manager of Vans Canada,

SuperX Appoints Ryan DeLuca to Advisory Board

Through official partnerships with Marvel, Star Wars, Mortal Kombat, DC Comics, Hasbro, Ubisoft, Disney, and more, SuperX is going from a niche brand focused on creating superhero activewear to being recognized as a collaborative fitness brand for pop culture.