Gap, Inc. Appoints New Athleta CEO

Gap, Inc. hired Chris Blakeslee as president and CEO of Athleta, effective August 7. Most recently, he was president of sister companies Alo Yoga and Bella+Canvas since 2017.

Report: Adidas Seeing Healthy Demand for Unsold Yeezy Product

Adidas has orders worth more than €508 million ($565 million) for 4 million pairs of unsold Yeezy shoes, exceeding the company’s “most optimistic forecast,” according to a new Financial Times report. Healthy demand for the first batch of online sales could help Adidas avoid a major write-down on its remaining stock. 

Golf Rounds Played Climb in June

Rounds of golf played advanced 5.5 percent in June and are running up the same 5.5 percent for the first six months of 2023, according to Golf Datatech.

EXEC: Saucony’s New President Looks to Lean Into Innovation

Saucony, which is celebrating its 125th anniversary in 2023,  in June named Rob Griffiths president. Here, Griffiths talked with SGB Executive about the brand’s authenticity and commitment to innovation, opportunities away from the run business, and his message to the run specialty community.

Pacsun Opens First Store Dedicated to Activewear

Pacsun opened its first dedicated activewear store in the Mall of America. The company named the 1,500-square-foot space PAC1980 after its newest activewear collection and pays homage to the year the brand was founded.