Nautilus Relaunches BowFlex Brand with New Brand Identity

Nautilus, Inc. relaunched its BowFlex brand identity with new visuals and philosophy, linking it to the idea that “fitness isn’t about fitting into a pair of jeans or someone else’s idea of perfection; it’s about feeling good every time you move.”

Paris Saint-Germain Partners with Lids in Las Vegas

French league football club Paris Saint-Germain (PSG) unveiled a new store in Las Vegas, which Lids will manage. As part of PSG’s long-term partnership with Lids and Fanatics, Lids will oversee operations for the organization’s storefronts.