The University of Mississippi and HBI signed a three year extension on its current apparel partnership that gives HanesBrands exclusive rights to Ole Miss fanwear in the mass retail channel.
Category: Sports/Fitness

Macy’s, Inc. Hires VP to Lead Macy’s Media Network
Michael Krans oversees the company’s in-house media publisher connecting the retailer’s advertising partners with Macy’s and Bloomingdale’s customers.

EXEC: Inside the Turnaround Plan at Journeys, Pain Continues Into 2024
Journeys’ comps are expected to be down in the mid- to high-single-digits for the fiscal first quarter, and Genesco plans to close an additional 50 Journeys stores this year.

EXEC: Athleta Expects to See Continued Challenges in First Half
Athleta was said to be making good underlying progress, but faced tougher comparisons from the prior-year Q4 period, as the brand is lapping significant promotional volume and it’s weighing on the revenue performance.

Freeletics Closes $45 Million Funding Round with Superstar Investors
The Series A funding round was led by FitLab, Causeway Media Partners and Jazz Venture Partners, with participation from Courtside Ventures, Elysian Park Ventures, ward.ventures, and business strategist Tony Robbins.

REI To Open Tenth Store In Colorado
The 23,000-square-foot space will open in the Marketplace at Centerra in Loveland, CO with buy online/pickup in-store and curbside pickup service.

Genesco Inc. Q4 Comps Slip 4 Percent as Journeys Continues to Shrink
The overall 2 percent sales increase for Q4 was reportedly driven by a 6 percent increase at Schuh, a 9 percent gain at Johnston & Murphy and a 24 percent increase at Genesco Brands, partially offset by a decrease of 2 percent at Journeys.

Y-3 Reunites with Real Madrid on Travel Capsule Collection
The inspiration for the Y-3 travel collection comes from Real Madrid’s signature monochromatic color palette—merging all-black with couture tailoring.

Gold’s Gym Inducts Three Industry Icons Into Hall of Fame
Pete Grymkowski, Ed Connors and Tim Kimber established the iconic Venice Beach Gold’s Gym location and revolutionized the fitness industry.

Connexa Narrows Fiscal Q3 Loss; Raises Doubts About Going Concern Status
The company said the 29 percent sales increase for fiscal Q3 was due to incremental sales driven by Slinger Bag Pickleball as compared to the prior-year period

IHRSA Rebrands to Health & Fitness Association
IHRSA president and CEO Liz Clark announced a new name for the organization, the Health & Fitness Association during her address before the keynote at the Association’s convention and trade show on March 6 in Los Angeles.

Giordana Beyond Gravel Collection Engineered for Performance and Adaptable Style
“We want riders to feel confident with their kit and empowered to wear it beyond the bike in a way that naturally fits right into the rest of their day.” —Julian Andretta, Creative Director, Giordana Cycling.

Overstock Parent Acquires Zulily Assets; Plans Site Re-launch Before Summer
Zulily’s new website will be fully functional by the end of the second quarter and contribute to Beyond’s 24-month revenue goal without adding incremental fixed expenses. Overstock is scheduled to relaunch later this month.

Locally Closes Series A Round of Financing to Fuel Growth
Locally said it will use the funding from Corbel Capital Partners and Valency Capital to grow its team, expand into adjacent industries and raise its visibility with consumers, brands and retailers.

Primark Continues U.S. Expansion with New DC and Four Store Leases
The international clothing retailer continues its global expansion by opening a new distribution center in Jacksonville, FL, and will open new stores in Virginia, Maryland, Texas, and its first store in Tennessee.